I went skiing this weekend and saw an incredible innovation on the chair lifts. Instead of “No littering” signs that will inevitably be ignored, two of the chair lifts had these:
It’s a pretty brilliant redirection – instead of trying to discourage people from throwing stuff from the lifts (which they’re going to do no matter what), they encourage people to throw it at just one or two spots, so it’s much easier to clean up. By and large, it seemed to work – there was a huge pile in and around the targets, and almost nothing on the rest of the mountain. The caption “Are you good enough?” is a great bit of psychology.
THAT’S Thinking like a Fox.